As an author, you need a platform to promote yourself and your books. However, keep in mind, if you are publishing on Amazon or another self-publisher, it takes approximately 24 hours to set up and publish the book to various sites, so your actual launch will take place on the following day. This gives you enough time to cover all of the steps in this guide without feeling rushed and overwhelmed.īy the way, if you’re self-publishing, your soft launch happens once you complete the publishing process. Choose a launch date that’s at least a few months from today, if you can. Ideally, you should start planning your launch six to 12 months before you publish your book. Once you decide when you’ll release your book, you will have a specific goal to work toward.

Step 1: Choose a Date for Your LaunchĬhoosing a date is the first step to a successful launch. Every step can be accomplished by either a newbie and an old pro. If you’re acting as your own publisher, you’ll be able to follow all of the steps that we list below. Find out how they plan to promote your book, and then choose what you can do on your own from this launch list below. Instead of letting them take charge, partner with your publisher to launch your book. Depending on the publisher’s budget and connections, they may be able to hook you up with a book tour or a modest ad campaign.

However, if you’re a new author with an as-yet-undiscovered audience, don’t expect the publisher to pay for an elaborate book launch. Working with a publisher means that you will have some assistance with promoting your book ahead of its launch. What Should I do if I’m Working With a Publisher? Here are the steps that you should take when launching your book. It doesn’t matter if you’re working with a traditional publisher or if you’re publishing it on your own, you should still take an active role in your book launch.īook promotion can be overwhelming when you don’t have a plan.

It’s also your responsibility to promote the heck out of it. To sell your book, you’ve got to do a lot more than simply publish it. Publishing is only one of the many steps involved in launching a book. Now, it’s time to hit “publish” and introduce your book to the public- but wait! Are you ready yet? That includes writing, editing, and re-writing. You’ve spent months (if not years) completing your book.

Press release sample for book launch